In the vibrant heart of New York's Lower East Side, Conbud, the only legal cannabis store in the area, hosted the launch of Dr. Midtown, a brand with deep roots in the city's culture and history. This event was not just a celebration but a statement—a transition from legacy to legal, encapsulating the essence of change and progress within our community.
Dr. Midtown stands out as a beacon of sustainability and quality in the burgeoning cannabis market. They're all about keeping things green and clean with their cannabis. As a minority-owned brand, it pays homage to the intricate tapestry of New York's culture, embodying the spirit of the city through its commitment to eco-friendly practices and high-quality products. The brand specializes in sustainably grown, high-THC pre-rolls, cultivated under natural sunlight, in living soil, without the use of synthetic fertilizers and pesticides. Their holistic farming methods, such as crop rotation, compost fertilization, and natural pest control, underscore a dedication to environmental responsibility and the well-being of the planet.
The launch event at Conbud was more than just a party; it was a narrative of resilience and transformation. Nas, the founder of Dr. Midtown, shared his poignant journey from operating a vast delivery network in Manhattan to facing legal challenges, and ultimately, to standing proud as a legitimate business owner. His story, alongside Marte's, another legacy operator, is a powerful testament to the ongoing struggle for recognition and justice in the cannabis industry.
Promotional materials for the event, featuring the old mug shots of Marte and Nas with the slogan "From Legacy to Legal," served as a bold reminder of their journey and the broader challenges faced by legacy operators transitioning into the legal market. These flyers not only captivated the attention of passersby but also sparked conversations, educating the community about the significance of supporting legal cannabis establishments like Conbud.
Marte, in his reflection on the event, emphasized the educational aspect of these gatherings. By inviting locals to experience the festivities and learn about Conbud's offerings, the store fosters awareness and acceptance, reinforcing its role as a cornerstone of the community. The message is clear: Conbud is here, legal, and committed to serving the neighborhood with integrity and quality.
The Dr. Midtown launch at Conbud was a landmark occasion, symbolizing hope, perseverance, and the dawn of a new era in cannabis culture in New York. As we look forward to more events and initiatives, we remain dedicated to our mission of providing safe, sustainable, and high-quality cannabis products, while educating and integrating into our beloved community. Join us in celebrating this new chapter and in supporting a future where cannabis is recognized not just for its benefits but also for its ability to bring people together, fostering a more understanding, inclusive, and just society.
READ THE NY MAGAZINE FEATURE HERE